Your Work Won’t Connect — Until You Understand The Power Of Stories

Fabio Gampl · Aug 17, 2025

“The universe is made of stories, not of atoms.”
— Muriel Rukeyser

Storytelling isn’t just superficial entertainment.

It’s how we make sense of reality.

Creatives who understand this present their work in a way that lets people connect deeply.

Here’s what they know that others don’t:

One day, you’ll be gone.

So will I.

So will everything we built, loved, feared, or hoped for.

Nothing — literally nothing — lasts forever.

However, when we say something is meaningful, we usually imply it has lasting importance.

That it matters in some larger or permanent way.

But if everything eventually disappears, any “meaning” attached to it must also be temporary.

It may matter for a moment, to someone, but not forever or everywhere.

The universe doesn’t offer meaning on its own.

It simply is.

That's a harsh truth we don't like to face.

And yet…

We live like it matters.

We get up in the morning with a sense of direction.

We try, even when the odds are against us.

We dream of futures that haven’t happened yet.

We build, we love, we grieve, we hope.

Why?

Because of stories.

Stories are our meaning-making tools.

From the moment you wake up, you live inside a narrative you tell yourself about who you are, where you come from, and where you‘re going.

Every thought, every memory, every emotion finds its place in a larger story you tell yourself.

And that story is what shapes your identity and guides how you see the world.

This is what master storytellers understand.

By mirroring our hopes, fears, and dreams, they connect with the narratives we already tell ourselves, making their stories feel deeply personal.

So if you want people to truly care about your work, tell stories that connect with the ones they already carry inside.

Because in the end, stories are the lens through which we understand the world.

Thank you for reading.

Fabio